Welcome to Advanced Customer Analytics
Advanced Customer Analytics is a unique marketing research consultancy. We integrate advanced statistical analysis with an in-depth understanding of purchase motivations and marketing techniques. Within the marketing and survey research realm, we provide research design consulting and advanced statistical analysis, focusing primarily on the customer experience, customer segmentation and brand health.
Depending upon your needs, we can provide consultation anywhere on the path from study inception to derivation of insight and direction from study findings.
As needed, we work in customer relationship management (CRM) and customer experience management (CEM) programs.
For over 25 years we have guided clients in answering questions such as the following:
- Buyers in any market differ among themselves in many ways relevant to me - what they want from the product, to which marketing communications channels are they exposed, level of spending in the product category, etc. Which customers should I pursue, and how?
- How can I get customers of a competitor to switch to me?
- How can I retain more of my customers?
- If I improve customer attitudinal loyalty by a given amount, by how much will my sales increase?
- What is the financial value of my brand, and how do I increase it?